Value Creators

Episode #6. Kevin Roy: How To Stay In The Lead In The Adaptive System Of Digital Marketing

July 12, 2023 Hunter Hastings Episode 6
Value Creators
Episode #6. Kevin Roy: How To Stay In The Lead In The Adaptive System Of Digital Marketing
Show Notes Chapter Markers

Continuous change is a feature of the adaptive entrepreneurial model of value creation. Digital marketing is a perfect illustration. By definition, it’s a field characterized by feedback loops and the only way to stay ahead is fast response and a willingness to learn and change.

Kevin Roy, CEO of the digital marketing agency Green Banana has been a pioneer in this field and stayed ahead as a leader. 

For full show notes visit, thevaluecreators.com

Introduction
Digital Marketing
Introducing Kevin Roy
Definition of Digital Marketing
Changes in Digital Marketing over the Years
Metrics of Digital Marketing
Measuring Effects in Digital Marketing
Green Banana: What Makes Them Unique
Building Relationships
Social Media Marketing
Email Marketing: Ranked
Partnering as a Service
Being Seen, Being Heard
Values-based Campaigns with Digital Marketing
Over-reliance with Digital Marketing
Introvert Generations
Consumer Feeling with Digital Marketing
Privacy is no longer a Social Norm
Controlling our Personal Data in the Future
Digital Marketing Technology
Innovations with Digital Marketing AI Future
Bottomline with Digital Marketing
Final Wrap-Up