Value Creators
Welcome to the Value Creators podcast, the ultimate destination for business enthusiasts seeking to unlock the secrets of success through the lens of Austrian economics. Join Hunter Hastings and a variety of insightful guests as they delve into engaging conversations with business owners and esteemed practitioners from leading business schools.
In each episode, the Value Creators podcast goes beyond the surface-level discussions of traditional business strategies and explores the profound impact of Austrian economics on the world of entrepreneurship. Drawing upon the rich principles and theories of this school of thought, our host uncovers hidden gems and actionable insights to help listeners improve their businesses.
With a keen focus on value creation, this podcast aims to inspire and empower listeners to elevate their businesses to new heights. By exploring the ideas of Austrian economics, which emphasize individual decision-making, market dynamics, and the importance of entrepreneurship, our interviews shed light on innovative strategies and approaches to succeed in today's dynamic business landscape.
We'll present a diverse range of guests, including successful business owners who have effectively applied Austrian economics principles to their enterprises. Listeners will gain invaluable knowledge about strategic decision-making, market-driven innovation, and the importance of understanding human action in business contexts.
Additionally, the podcast features discussions with esteemed practitioners from renowned business schools. These experts provide listeners with a broader perspective on how Austrian economics can be effectively integrated into business curriculums, enabling aspiring entrepreneurs to sharpen their skills and gain a competitive edge.
Whether you're a seasoned business owner, an aspiring entrepreneur, or a curious mind intrigued by the intersection of Austrian economics and business, the Value Creators podcast is your go-to resource. Tune in to each episode to explore thought-provoking discussions, actionable advice, and captivating stories that will inspire you to unleash your full business potential.
Are you ready to uncover the secrets of successful businesses through the principles of Austrian economics? Join us on the Value Creators podcast and embark on an enlightening journey that will revolutionize the way you approach entrepreneurship.
Value Creators
Episode #22. Cynthia Kay on Small Business, Big Success
We live in a video age, which opens up a vast array of entrepreneurial pathways. Video is a field for open-ended free creative expression, as well as for tightly managed business tools built for ROI. It’s the ideal field for creative entrepreneurial small business innovators. Cynthia Kay of CK and CO is both a business founder and CEO of a video production business and a consultant and advisor to small businesses. She shared some of her insights and a preview of her 2024 book Small Business Big Success.
Resources:
CK’s business resources site: https://cynthiakaybiz.com/
Books you can buy now: https://cynthiakaybiz.com/books/
Cynthia Kay’s upcoming 2024 Book - Small Business, Big Success:
https://www.amazon.com/gp/aw/d/B0CFWFZQTS/ref=tmm_kin_swatch_0?ie=UTF8&qid=1700618573&sr=8-3
Shownotes:
0:00 | Intro
02:37 | CK's Business Backstory: Inception to Present
04:41 | Started with Cold Calls and Big Capital Investment
06:39 | Tech Evolution Every Two Months
07:14 | Business Growth: Gradual OR Leaps
09:00 | Understanding the Big Business Perspective
11:58 | Education's Video Evolution: A Rapidly Changing Business Tool.
16:47 | Clients' Perception of Video Costs
18:30 | Functional knowledge: Educating Clients on Video Value and ROI
19:56 | Defining 'Best' in Video Production
22:39 | CK’s Advice: Solving Common Small Business Problems
25:08 | Excel as a Small Business Owner, Embrace Big-Thinking Strategies.
27:27 | From Expensive Equipment to iPhone Editing
29:17 | Small Customers Can Evolve into Major Assets
32:29 | Key Areas for Small Business Growth through Strategic Partnerships
35:58 | Can Small Businesses Outshine Big Corporations?
38:11 | Automating Operations: Essential or Optional?
40:55 | Wrap Up: Cynthia’s Upcoming Books Overview