Value Creators
Welcome to the Value Creators podcast, the ultimate destination for business enthusiasts seeking to unlock the secrets of success through the lens of Austrian economics. Join Hunter Hastings and a variety of insightful guests as they delve into engaging conversations with business owners and esteemed practitioners from leading business schools.
In each episode, the Value Creators podcast goes beyond the surface-level discussions of traditional business strategies and explores the profound impact of Austrian economics on the world of entrepreneurship. Drawing upon the rich principles and theories of this school of thought, our host uncovers hidden gems and actionable insights to help listeners improve their businesses.
With a keen focus on value creation, this podcast aims to inspire and empower listeners to elevate their businesses to new heights. By exploring the ideas of Austrian economics, which emphasize individual decision-making, market dynamics, and the importance of entrepreneurship, our interviews shed light on innovative strategies and approaches to succeed in today's dynamic business landscape.
We'll present a diverse range of guests, including successful business owners who have effectively applied Austrian economics principles to their enterprises. Listeners will gain invaluable knowledge about strategic decision-making, market-driven innovation, and the importance of understanding human action in business contexts.
Additionally, the podcast features discussions with esteemed practitioners from renowned business schools. These experts provide listeners with a broader perspective on how Austrian economics can be effectively integrated into business curriculums, enabling aspiring entrepreneurs to sharpen their skills and gain a competitive edge.
Whether you're a seasoned business owner, an aspiring entrepreneur, or a curious mind intrigued by the intersection of Austrian economics and business, the Value Creators podcast is your go-to resource. Tune in to each episode to explore thought-provoking discussions, actionable advice, and captivating stories that will inspire you to unleash your full business potential.
Are you ready to uncover the secrets of successful businesses through the principles of Austrian economics? Join us on the Value Creators podcast and embark on an enlightening journey that will revolutionize the way you approach entrepreneurship.
Value Creators
Episode #54. How to Build a Multi-Million Dollar Brand: A Conversation with Neil Twa
What if you could leverage billions of dollars in pre-built infrastructure to grow a thriving e-commerce business without the burden of warehouses, logistics, or massive overhead? How can small innovations—rather than big inventions—solve customer problems and create scalable brands?
In this episode of the Value Creators Podcast, Hunter Hastings sits down with Neil Twa, CEO and Co-Founder of Voltage Holdings, to explore the concept of "almost automated income." With over 17 years of experience building businesses both online and offline, Neil shares his expertise in scaling multi-million dollar brands through Amazon FBA and other e-commerce channels. Since 2012, he’s launched 5+ personal brands, generated tens of millions in revenue as an 8-figure seller, and helped over 1000 entrepreneurs grow their businesses through consulting, coaching, and mentoring.
Neil walks through key principles, including:
- Focusing not on products but on customer value creating solutions that deliver real value by meeting real needs.
- Choosing profitable offerings with high margins through a data-driven "Greenlight Process."
- Balancing demand creation (social media, influencers) with supply chain mastery.
- Scaling efficiently with small teams, automation, and AI systems.
Listeners will learn how to identify winning products, test market potential, and build exit-ready brands that can sell for 3-15x their earnings. More than just a business model, Neil highlights how entrepreneurship can create purpose, freedom, and a fulfilling lifestyle.
For entrepreneurs looking to tap into today’s generative platforms, this episode is packed with actionable insights and inspiration to achieve success in the new economy.
Resources:
➡ 📚 Get a Free Copy of Neil’s Book “Almost Automated Income with FBA” Using code: VALUECREATORS
Connect with Neil Twa on LinkedIn, Instagram, X, and YouTube.
Connect with Hunter Hastings on LinkedIn
The Value Creators on Substack
➡ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Show Notes:
0:00 | Intro
3:21 | How Does Neil View Entrepreneurial Business Growth?
5:19 | Platforms That Drive Business Growth and Their Impact on Success
10:09 | Customer-Centric Business Models
16:49 | Subjective Value VS Solution Value
19:58 | Value Creators Online Course
21:11 | Price Value Choosing Customer
24:45 | Finding Suppliers
29:02 | Profit & Balance Sheet: Building Profitability and Assets
34:19 | Neil Shares his Value Proposition: Innovation and Product Development
39:06 | CEO Operators: Future of Economy
40:20 | Process, Process, and Process: Building a Brand and Capturing Demand
44:15 | Wrap-Up
