Value Creators
Welcome to the Value Creators podcast, the ultimate destination for business enthusiasts seeking to unlock the secrets of success through the lens of Austrian economics. Join Hunter Hastings and a variety of insightful guests as they delve into engaging conversations with business owners and esteemed practitioners from leading business schools.
In each episode, the Value Creators podcast goes beyond the surface-level discussions of traditional business strategies and explores the profound impact of Austrian economics on the world of entrepreneurship. Drawing upon the rich principles and theories of this school of thought, our host uncovers hidden gems and actionable insights to help listeners improve their businesses.
With a keen focus on value creation, this podcast aims to inspire and empower listeners to elevate their businesses to new heights. By exploring the ideas of Austrian economics, which emphasize individual decision-making, market dynamics, and the importance of entrepreneurship, our interviews shed light on innovative strategies and approaches to succeed in today's dynamic business landscape.
We'll present a diverse range of guests, including successful business owners who have effectively applied Austrian economics principles to their enterprises. Listeners will gain invaluable knowledge about strategic decision-making, market-driven innovation, and the importance of understanding human action in business contexts.
Additionally, the podcast features discussions with esteemed practitioners from renowned business schools. These experts provide listeners with a broader perspective on how Austrian economics can be effectively integrated into business curriculums, enabling aspiring entrepreneurs to sharpen their skills and gain a competitive edge.
Whether you're a seasoned business owner, an aspiring entrepreneur, or a curious mind intrigued by the intersection of Austrian economics and business, the Value Creators podcast is your go-to resource. Tune in to each episode to explore thought-provoking discussions, actionable advice, and captivating stories that will inspire you to unleash your full business potential.
Are you ready to uncover the secrets of successful businesses through the principles of Austrian economics? Join us on the Value Creators podcast and embark on an enlightening journey that will revolutionize the way you approach entrepreneurship.
Value Creators
Episode #55. Activating Change is Harder Than Prescribing It: A Conversation with Nellie Wartoft
How can businesses successfully navigate the relentless pace of change without alienating employees? Why do so many change initiatives fail, and what role does communication play in driving successful transformations?
In this episode of the Value Creators Podcast, Hunter Hastings speaks with Nellie Wartoft, founder and CEO of TigerHall, about a revolutionary approach to organizational change—change activation. Nellie explains how businesses can move beyond outdated, top-down "change management" processes to foster bottom-up, action-driven change that engages employees and aligns with company culture.
Key insights include:
- Why employees resist change when they lack a voice and feel excluded from the process.
- How TigerHall uses data, personalization, and modern content formats (videos, podcasts, live streams) to activate change effectively.
- The importance of two-way feedback loops, real-time insights, and ongoing execution to drive agile, impactful transformations.
- Why culture is defined by who you hire and how behaviors are rewarded and recognized.
For leaders seeking to address change fatigue, retain top talent, and create agile organizations, this episode provides a roadmap to activate meaningful and lasting transformation.
Resources:
Discover how TigerHall helps businesses navigate change in a human, engaging, and data-driven way.
The Executive Council For Leading Change
Connect with Nellie Wartoft on LinkedIn
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Connect with Hunter Hastings on LinkedIn
The Value Creators on Substack
Show Notes:
0:00 | Intro
2:02 | Change is the Only Constant: The Concept of Change Management in Corporate America and Its Challenges
4:57 | Increasing Frequency of Changes Employees Face and its Impact on Engagement
5:35 | Subjective Value
8:39 | Change Activation and its Importance Over Traditional Change Management.
13:04 | Change with the Organization
14:42 | Overview of TigerHall's Platform and its Features for Driving Change Activation.
18:12 | TigelHall’s Content Creation Process
20:42 | Dynamic Audience Group: Targeting messages
22:09 | Value Creators Online Course
23:22 | AI-driven targeted messaging
24:16 | Self Selection
25:26 | Success Story and the Role of Culture in Change Management and its Challenges
29:19 | Giving Individuals a Voice
31:37 | Culture
34:49 | The Flow Concept: Future of Change Management and the Need for Adaptable Professionals
37:52 | Training People with Special Skills and Experience
40:40 | Wrap-Up
