Value Creators
Welcome to the Value Creators podcast, the ultimate destination for business enthusiasts seeking to unlock the secrets of success through the lens of Austrian economics. Join Hunter Hastings and a variety of insightful guests as they delve into engaging conversations with business owners and esteemed practitioners from leading business schools.
In each episode, the Value Creators podcast goes beyond the surface-level discussions of traditional business strategies and explores the profound impact of Austrian economics on the world of entrepreneurship. Drawing upon the rich principles and theories of this school of thought, our host uncovers hidden gems and actionable insights to help listeners improve their businesses.
With a keen focus on value creation, this podcast aims to inspire and empower listeners to elevate their businesses to new heights. By exploring the ideas of Austrian economics, which emphasize individual decision-making, market dynamics, and the importance of entrepreneurship, our interviews shed light on innovative strategies and approaches to succeed in today's dynamic business landscape.
We'll present a diverse range of guests, including successful business owners who have effectively applied Austrian economics principles to their enterprises. Listeners will gain invaluable knowledge about strategic decision-making, market-driven innovation, and the importance of understanding human action in business contexts.
Additionally, the podcast features discussions with esteemed practitioners from renowned business schools. These experts provide listeners with a broader perspective on how Austrian economics can be effectively integrated into business curriculums, enabling aspiring entrepreneurs to sharpen their skills and gain a competitive edge.
Whether you're a seasoned business owner, an aspiring entrepreneur, or a curious mind intrigued by the intersection of Austrian economics and business, the Value Creators podcast is your go-to resource. Tune in to each episode to explore thought-provoking discussions, actionable advice, and captivating stories that will inspire you to unleash your full business potential.
Are you ready to uncover the secrets of successful businesses through the principles of Austrian economics? Join us on the Value Creators podcast and embark on an enlightening journey that will revolutionize the way you approach entrepreneurship.
Value Creators
Episode #64. Customer Experience Is Everything: A Conversation with Vance Morris
What makes a business truly stand out in the hyper-competitive challenge to create customer value? It’s not just the product—it’s the experience, and the system that generates and sustains it.
In this episode of The Value Creators Podcast, Hunter Hastings speaks with Vance Morris, former Disney leader and expert in service system design, about why a customer experience system is the most strategic asset in business. From theme parks to high tech to carpet cleaning to consulting, Vance reveals how to create experience systems that delight customers, and drive lasting loyalty.
Key insights include:
- Why systematization enables—not limits—exceptional service.
- How systems harness personality, emotion, and consistency to create customer connection.
- What it means to “plus” every interaction, and how to embed improvement into daily operations.
Whether you're a small business owner or enterprise leader, this episode offers a masterclass in designing customer experiences that actually mean something—and work effectively.
Resources:
➡️ Learn What They Didn’t Teach You In Business School: The Value Creators Online Business Course
Connect with Vance Morris on LinkedIn
